Who we are
Proven Leadership, Diverse Management Skills
Our team includes analytics pioneers, innovators and thought leaders in every aspect of online businesses, including operations and process design, advertising/marketing, data analysis and technology, and user experience. We pride ourselves on our objective thinking and creative problem solving – an approach which has delivered successful analytics solutions to large enterprises and nimble organizations in a wide range of industries. Our consultants average more than a decade of experience in Web and analytics experience.
And as part of the Infinitive network, we work closely with seasoned professionals in finance, business analysis, project and program management, organizational change, process engineering, operations, supply chain, marketing, sales, human resources, information technology and other key functional areas, as well as specific industries.
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Ken Harrop
CEO, Infinitive Analytics
“Effective Web analytics is the killer app for companies seeking to convert the huge promise of the Internet into profitable, strategically aligned online businesses.”
As CEO, Ken is responsible for defining the strategic vision for Infinitive Analytics and delivering effective solutions to clients. A true leader in the field, Ken spent 10+ years at AOL developing and implementing full Web analytics capabilities, including enterprise-reporting systems and tools for business intelligence, audience measurement and online advertising. Many of the audience tracking and segmentation metrics, processes and techniques came to be recognized as industry standards.
As AOL’s VP for Metrics and Forecasting, he played a key leadership role in designing, developing and scaling the company’s advertising systems. Ken led large-scale technology implementations, including custom software development, platform deployments and broad-based data integration. Most recently, Ken led the implementation of Omniture’s SiteCatalyst web analytics technology across AOL’s vast network of websites and products – the world’s largest Omniture implementation. He also developed and managed a team of web analytics professionals.
Prior to joining AOL, Ken spent eight years working on key customer-facing business and finance processes, as well as technology and architecture strategy, for SIGNET Bank, a mid-Atlantic commercial bank.
Areas of Expertise
- Web Analytics
- Business Intelligence
- Strategic Planning
- Business Process Improvement
- Systems Implementation
- Product Management
- Requirements Analysis & Development
- Data Integration & Analysis
Work- Related Experience
- VP for Metrics and Forecasting, AOL
- Client Advisory Board member, major software firm
- 20 years experience in business intelligence, system development and implementation, strategic planning and business process improvement.
- Attended Northeastern University
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Trace Johnson
Consultant, Infinitive Analytics
"For all kinds of businesses, success on the Web starts with a clear vision, strong plan and compelling offer to users – all of which link directly to bottom-line goals."
Areas of Expertise
- User Experience & Conversion
- Content Strategy
- Executing Online Business Plans
- Analytics & Marketing Tools for All Major Search Engines
- Content Management Systems
Work-Related Experience
- Google Authorized Analytics Consulting
- Site Development & Optimization
- Google Analytics & Advanced Filter Implementations
- Certification Initiatives for Google AdWords and Google Analytics
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Phil Kyle
Co-founder and Advisor, Infinitive Analytics
"Efficient processes, objective decision making and management based on business rhythms are all critical for effective online operations."
Areas Of Expertise
- Business & Process Re-engineering
- Functional Design
- Strategic Planning
- Product Management
- Requirements Analysis & Definition
- Program & Project Management
- Customer Relationship Management
- Organization Change Management
- Training Development & Delivery
Work-Related Experience
- 17 years consulting with Fortune 500 companies
- 13 years at Accenture
- Project Management Professional
- Bachelor of Science in Industrial Engineering & Systems Engineering, Virginia Polytechnic Institute and State University
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Denis McFarlane
Co-founder and Chairman, Infinitive Analytics
"The principles of Change Engineering can be applied to valuable effect to online businesses."
Co-founder of Infinitive Analytics, Denis McFarlane is founder and chief executive officer of Infinitive, a management consultancy based in Northern Virginia that was founded in 2003. The company was named on the 2008 Inc. 5000 list, which celebrates the fastest-growing private companies in America. Infinitive was also just honored as one of Consulting Magazine’s Best Small Firms to Work for in 2008, and received an honorable mention in Washingtonian Magazine’s "Great Places to Work” in 2007.
He has consulted for Fortune 50 and start-up clients alike for more than 15 years, specializing in solving complex problems in challenging business environments. He has led large-scale implementation efforts as well as smaller strategic efforts and has overseen and supported large transformation initiatives for a number of clients. During his consulting career, Mr. McFarlane has worked with an impressive list of clients including Time Warner, AOL, MCI, Circuit City, Network Solutions, Cable & Wireless and Arbitron, among others. Previously, he was vice president of sales and business development for Accenture’s Business Launch Center.
Areas Of Expertise
- Corporate Venture Development
- Business Reengineering & Transformation
- Customer Relationship Management
- Executive Coaching
- New Venture Development
- Organization Change Management
- Product Development
- Program & Project Management
Work-Related Experience
- VP for Accenture's Business Launch Centre.
- 15 Years Consulting for Fortune 500 Firms
- 3 Years Consulting for Start-Ups and New Ventures
- 12 Years at Accenture
- Project Management Professional (PMP)
- B.S., Mathematics, The Catholic University of America
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