Blog Archives
Measuring Engagement
When it comes to online metrics, “engagement” has been one of the hottest in analytics circles for the last several years. Yes, it is potentially powerful measure of how enthusiastic consumers are about your brands and offerings and how likely … Continue reading
Posted in Best Practices, Key Questions, Social Media, Web Analytics
Tagged social media roi, user engagement, web metrics
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Shifting Social Metrics
eMarketer tracks the trends in measuring social media ROI. This is an increasingly important exercise, given that 4 out of 5 U.S. businesses will market on social platforms in 2011, with a projected total social ad spend of $3 billion. Continue reading
