Blog Archives
How to Achieve Analytics ROI: Know Your Ninjas
Digital analytics success is less about having the latest, greatest, whizz-bangiest tools and technology, and more about first knowing how to make sense of your traffic and user behavior data and then taking decisive action to drive toward business objectives.
Big Data: Then and Now
Watch this video to hear Infinitive Analytics CEO Ken Harrop’s thoughts on the old days of big data – and how many of the same lessons and best practices still apply today. For more insight on how to get … Continue reading
Advertisers vs. Publishers: Game-Changing Media-Buying Techniques
New algortithms and new digital media ad-buying approaches are changing some of the core principles and structural relationships that have driven the advertising industry for years. In the past, advertisers chased big audience groupings (males interested in sports, say) who … Continue reading
Getting Started with Google Analytics: A Slingshot Guide
Our friends at Slingshot SEO have published a handy-dandy free guide to Google Analytics. This Beginner’s Guide to Google Analytics will help everyone from SEO consultants to Internet marketers to small business executives to get more from this powerful analytics tool. … Continue reading
Facebook & the Mobile Advertising Shift
When Facebook recently announced earnings, it was interesting – though not surprising to us – how often analytics issues and performance metrics came up. This story highlights how Mark Zuckerberg himself “expects the company will ultimately make more money from … Continue reading
If Content is King ….
Content is king. We’ve all heard that particular bit of wisdom a million times, and in many ways it’s true. Content really is king when it comes to mastering the digital world. However, in our view, effective digital marketing requires … Continue reading
Digital Data of the Day
75.5 million: Monthly social media comments about television shows, July 2012 – WSJ 0.86%: Click-through rates for mobile banners in North America, August 2012, compared to only 0.19% for expandable rich media banners – eMarketer 1: Number of Tweets required … Continue reading
Big Data: The Analytics Impact
“Big data” is surely the hottest topic in technology and digital circles these days. Because it’s way up on the hype cycle, the concept could use a little breaking down. When we talk to clients about big data, they usually … Continue reading
Social Users Love TV & Sports
According to this report, social conversations about TV have exploded in the last year, “from 10 million in June 2011 to over 81 million by June 2012.” Sporting events are huge drivers of these conversations. From an analytics perspective, the … Continue reading
Let the Digital Games Begin
Fun facts about the London Olympics: The official Facebook page of the Olympic Games had 3 million likes at the beginning of the Games – approximately 0.3% of Facebook’s 900 million users worldwide and 0.07% of the 4 billion people … Continue reading
