Digital analytics success is less about having the latest, greatest, whizz-bangiest tools and technology, and more about first knowing how to make sense of your traffic and user behavior data and then taking decisive action to drive toward business objectives.
Watch this video to hear Infinitive Analytics CEO Ken Harrop’s thoughts on the old days of big data – and how many of the same lessons and best practices still apply today. For more insight on how to get … Continue reading
New algortithms and new digital media ad-buying approaches are changing some of the core principles and structural relationships that have driven the advertising industry for years. In the past, advertisers chased big audience groupings (males interested in sports, say) who … Continue reading