Blog Archives
Do Not Track: The Latest from Mozilla
The Do Not Track controversy continues to hit the news cycle with this recent article in AdAge. The big story here is that Mozilla decided to test requiring users to opt in and enable its third-party cookie blocking feature themselves, … Continue reading
Smart SEO: It’s More About Questions Than Answers
Not long ago, we held a webinar with our friends at Slingshot SEO. It was all about getting to “Smart SEO” and what companies and their analytics teams should be doing to take action with the data they capture. And … Continue reading
The Campaign Will Not Be Televised: It Will Be Digital, Mobile & Social
With the Presidential campaign heating up, politics is on everybody’s mind. This nifty infographic highlights just how digital modern political campaigns have become: 83% of mobile phone owners are registered voters 1 out of every 3 likely voters in November … Continue reading
A/B Testing Is (Politically) Powerful
We are great believers in the power of “testing and learning” when it comes to measuring and optimizing digital marketing performance. Certainly, we’ve seen A/B testing work very effectively for clients looking to identify their most valuable content and most … Continue reading
A Refresher Course on Testing
We came across a post from Hubspot that serves as a good refresher course or primer on the basics of testing in digital marketing. The piece covers the differences between A/B and multivariate testing in measuring the performance of Web … Continue reading
5 First Steps to Effective Analytics
“Where do we start?” That’s by far the most common question people ask when they first consider Web analytics. The obvious right answer is “That depends on what you’re trying to do, where you are today, your industry, competitive positioning, … Continue reading
