Digital Analytics Tipping Point

Posted on March 2, 2013 by cole

Nielsen’s big announcement that it would begin to count Internet-connected TVs as part of its standard ratings for TV struck us a big deal, especially when paired with Billboard’s decision to include YouTube views in its calculation of the Hot … Continue reading →

Posted in Advertising, Digital Analytics, Metrics & KPIs, Online Video, Signs of the Times, Television, Video | Leave a comment

The Social Bowl Scorecard

Posted on February 11, 2013 by Eye on Analytics Blog

The 49ers and the Ravens were not the only teams keeping score during the recent big game. As we pointed out previously, the Super Social Bowl featured unprecedented activity by both companies and fans. There were clear winners (Twitter, Oreos, … Continue reading →

Posted in Advertising, Digital Analytics, Digital Marketing, Facebook, Google, News, Social Media, Success Stories, Television, Twitter, Video | Leave a comment

Favorites to Win the Super Social Bowl

Posted on January 31, 2013 by Eye on Analytics Blog

Big brands are taking a range of approaches to the big game – at least in terms of measuring the social impact of their ads, according to this report. Several brands – like GoDaddy and major carmakers – are focused … Continue reading →

Posted in Advertising, Digital Analytics, Facebook, Metrics & KPIs, Social Media, Television, Twitter | Leave a comment

13 Trends Shaping Digital Analytics in 2013

Posted on December 27, 2012 by Eye on Analytics Blog

This past year was a big one for digital analytics, as they all seem to be recently. As data has become essential to all types of businesses, analytics is increasingly ingrained into the fabric of companies across a wide range … Continue reading →

Posted in Advertising, Analytics technology, Best Practices, Big data, Content Monetization, Cross-channel tracking, Data Governance, Digital Analytics, Digital Marketing, Digital Media, Engagement, Facebook, Lessons Learned, Measurement Standards, Metrics & KPIs, Mobile Analytics, Mobile Marketing, News, Newspapers, Paywall, Publishers, Social analytics, Social Media, Television, Twitter | 2 Comments

Advertisers vs. Publishers: Game-Changing Media-Buying Techniques

Posted on December 9, 2012 by Ken Harrop

New algortithms and new digital media ad-buying approaches are changing some of the core principles and structural relationships that have driven the advertising industry for years. In the past, advertisers chased big audience groupings (males interested in sports, say) who … Continue reading →

Posted in Advertising, Analytics technology, Best Practices, Digital Analytics, Digital Marketing, Digital Media, Online Marketing, Publishers, Television, Web Analytics | 1 Comment

Social Users Love TV & Sports

Posted on July 31, 2012 by Eye on Analytics Blog

According to this report, social conversations about TV have exploded in the last year, “from 10 million in June 2011 to over 81 million by June 2012.” Sporting events are huge drivers of these conversations. From an analytics perspective, the … Continue reading →

Posted in Advertising, Apps, Content Monetization, Cross-channel tracking, Digital Analytics, Digital Media, Facebook, Online Video, Social analytics, Television, Twitter, Web Analytics | Leave a comment

Video: A New Twist on an Old Problem

Posted on June 12, 2012 by Eye on Analytics Blog

Infinitive Analytics CEO Ken Harrop remembers the early days of analytics — with pagers, Friends and “Goodbye!” — and the lessons that still apply today!   For more on how the proliferation of “second screen” devices is affecting digital analytics, … Continue reading →

Posted in Analytics technology, Digital Analytics, Digital Media, News, Social analytics, Television, Web Analytics | Leave a comment

TV Advertising Rules

Posted on April 19, 2012 by Eye on Analytics Blog

At least on the Web, says this report: A study by video-ad platform Vindico found that all but 2% of videos ads that flowed through its platform in 2011 consisted of repurposed creative from TV commercials as marketers look to … Continue reading →

Posted in Advertising, Digital Analytics, Digital Media, Online Video, Television, Web Analytics | Leave a comment