Blog Archives
The Changing Social and Digital Media Experience: Highlights from Digital BrainFest
Expanding on some his views of changing social-media roles, Kevin Conroy of Univision explains the new digital media experience and the rapidly developing intersection of social and mobile. Layers of the Digital Media Experience A challenge in the industry today … Continue reading
Social as Search & Many Meanings: Highlights from Digital BrainFest
At Digital BrainFest 2013, we had the opportunity for some one-on-one time with keynote speaker Kevin Conroy, President, Digital and Enterprise Development, Univision. Kevin had some insightful ideas about all things social media, particularly the new ways of defining “social” … Continue reading
Burning Issues or One Big Burning Platform?
comScore recently published a list of the top ten burning issues in digital. There were some interesting data nuggets about media consumption (and how having more screens leads to more time spent on all of them). But, overall, the list … Continue reading
Favorites to Win the Super Social Bowl
Big brands are taking a range of approaches to the big game – at least in terms of measuring the social impact of their ads, according to this report. Several brands – like GoDaddy and major carmakers – are focused … Continue reading
Recapping the Digital Holidays
Now that the egg nog is all gone and the unwanted gifts have been returned, it’s time to take a look back at the holiday shopping season to analyze just how digital, social and mobile it was. This was a … Continue reading
13 Trends Shaping Digital Analytics in 2013
This past year was a big one for digital analytics, as they all seem to be recently. As data has become essential to all types of businesses, analytics is increasingly ingrained into the fabric of companies across a wide range … Continue reading
Getting Started with Google Analytics: A Slingshot Guide
Our friends at Slingshot SEO have published a handy-dandy free guide to Google Analytics. This Beginner’s Guide to Google Analytics will help everyone from SEO consultants to Internet marketers to small business executives to get more from this powerful analytics tool. … Continue reading
Facebook & the Mobile Advertising Shift
When Facebook recently announced earnings, it was interesting – though not surprising to us – how often analytics issues and performance metrics came up. This story highlights how Mark Zuckerberg himself “expects the company will ultimately make more money from … Continue reading
Digital Data of the Day
75.5 million: Monthly social media comments about television shows, July 2012 – WSJ 0.86%: Click-through rates for mobile banners in North America, August 2012, compared to only 0.19% for expandable rich media banners – eMarketer 1: Number of Tweets required … Continue reading
