13 Trends Shaping Digital Analytics in 2013

Posted on December 27, 2012 by Eye on Analytics Blog

This past year was a big one for digital analytics, as they all seem to be recently. As data has become essential to all types of businesses, analytics is increasingly ingrained into the fabric of companies across a wide range … Continue reading →

Posted in Advertising, Analytics technology, Best Practices, Big data, Content Monetization, Cross-channel tracking, Data Governance, Digital Analytics, Digital Marketing, Digital Media, Engagement, Facebook, Lessons Learned, Measurement Standards, Metrics & KPIs, Mobile Analytics, Mobile Marketing, News, Newspapers, Paywall, Publishers, Social analytics, Social Media, Television, Twitter | 2 Comments

Getting Started with Google Analytics: A Slingshot Guide

Posted on December 5, 2012 by Eye on Analytics Blog

Our friends at Slingshot SEO have published a handy-dandy free guide to Google Analytics. This Beginner’s Guide to Google Analytics will help everyone from SEO consultants to Internet marketers to small business executives to get more from this powerful analytics tool. … Continue reading →

Posted in Analytics technology, Best Practices, Digital Analytics, Digital Marketing, Mobile Analytics, News, SEO, Social analytics, Social Media, Web Analytics | Leave a comment

Facebook & the Mobile Advertising Shift

Posted on November 7, 2012 by Eye on Analytics Blog

When Facebook recently announced earnings, it was interesting – though not surprising to us – how often analytics issues and performance metrics came up. This story highlights how Mark Zuckerberg himself “expects the company will ultimately make more money from … Continue reading →

Posted in Analytics Audits, Digital Analytics, Digital Marketing, Digital Media, Engagement, Facebook, Measurement Standards, Metrics & KPIs, Mobile Analytics, Mobile Marketing, Social analytics, Social Media, Web Analytics | Leave a comment

If Content is King ….

Posted on November 1, 2012 by Eye on Analytics Blog

Content is king. We’ve all heard that particular bit of wisdom a million times, and in many ways it’s true. Content really is king when it comes to mastering the digital world. However, in our view, effective digital marketing requires … Continue reading →

Posted in Best Practices, Content Monetization, Digital Analytics, Digital Marketing, Digital Media, Engagement, Metrics & KPIs, Mobile Analytics, Social analytics, Web Analytics | Leave a comment

Digital Data of the Day

Posted on October 10, 2012 by Eye on Analytics Blog

75.5 million: Monthly social media comments about television shows, July 2012 – WSJ 0.86%: Click-through rates for mobile banners in North America, August 2012, compared to only 0.19% for expandable rich media banners –  eMarketer 1: Number of Tweets required … Continue reading →

Posted in Mobile Analytics, Mobile Marketing, Social analytics, Social Media, Web Analytics | Leave a comment

Beyond the Like: Getting to Social Engagement

Posted on October 6, 2012 by Eye on Analytics Blog

Yogurt maker Yoplait believes there more to social media than just being liked, according to this report. The company has reached the one-million-fan mark largely by focusing on engagement measures and: moving away from an impersonal, push-marketing approach to a … Continue reading →

Posted in Best Practices, Digital Analytics, Digital Marketing, Digital Media, Engagement, Facebook, Lessons Learned, News, Social analytics, Social Media, Success Stories | Leave a comment

A/B Testing Is (Politically) Powerful

Posted on August 18, 2012 by Ken Harrop

We are great believers in the power of “testing and learning” when it comes to measuring and optimizing digital marketing performance. Certainly, we’ve seen A/B testing work very effectively for clients looking to identify their most valuable content and most … Continue reading →

Posted in Advertising, Analytics technology, Best Practices, Case Studies, Cross-channel tracking, Digital Marketing, Social analytics, Social Media, Testing, Video | Tagged | 1 Comment

Big Data: The Analytics Impact

Posted on August 12, 2012 by Ken Harrop

“Big data” is surely the hottest topic in technology and digital circles these days. Because it’s way up on the hype cycle, the concept could use a little breaking down. When we talk to clients about big data, they usually … Continue reading →

Posted in Analytics technology, Best Practices, Big data, Data Governance, Digital Analytics, Digital Marketing, Digital Media, Measurement Standards, Metrics & KPIs, Signs of the Times, Social analytics, Social Media, Video, Web Analytics | Leave a comment

Social Users Love TV & Sports

Posted on July 31, 2012 by Eye on Analytics Blog

According to this report, social conversations about TV have exploded in the last year, “from 10 million in June 2011 to over 81 million by June 2012.” Sporting events are huge drivers of these conversations. From an analytics perspective, the … Continue reading →

Posted in Advertising, Apps, Content Monetization, Cross-channel tracking, Digital Analytics, Digital Media, Facebook, Online Video, Social analytics, Television, Twitter, Web Analytics | Leave a comment

Mobile Budgets on Rise

Posted on July 18, 2012 by Eye on Analytics Blog

According to this report, mobile marketing budgets will be on the rise for 2013 and may exceed $5 billion by 2015, up from an estimated $2.6 billion this year. The upward trend is not surprising, given that “Our entire lives … Continue reading →

Posted in Advertising, Apps, Facebook, Mobile Analytics, Mobile Marketing, Social analytics, Social Media | Leave a comment