Blog Archives
April Fools’ Resolutions for Analytics
Anybody can play a practical joke for April Fools’ Day, but we think it’s better to think about “New Year’s Resolutions” for springtime. What’s it mean for digital analytics pros? Here are top tips for foolishly good improvements to your … Continue reading
Quants vs. Creatives
This AdAge story asks if analytics pros and other math types have gone too far. what about those who entered the world of digital marketing and advertising to move around outside the box? To collaborate on great client work, learn … Continue reading
Web Analytics Audits: 6 Critical Questions
A web analytics audit is a proven way for organizations to ensure they are generating tangible value from their investments in analytics. Audits can be particularly effective for larger companies that have diverse online operations, with multiple web sites and … Continue reading
What “Universal” Tags Mean to You
“Universal” tags have been a hot topic in analytics circles recently. For instance, according to this white paper (registration required to download), the universal tag has been positioned as “an almost magical sounding piece of code designed to mitigate the unfortunate complexity found in most web analytics deployments today.” The problem is, there is no magic in analytics. Continue reading
5 Page Tagging Best Practices
We believe that effective Web analytics requires both the right big-picture strategy and a focus on the important details. The strategic part starts with making sure your online operations and analytics programs are aligned to core business objectives. Continue reading
5 First Steps to Effective Analytics
“Where do we start?” That’s by far the most common question people ask when they first consider Web analytics. The obvious right answer is “That depends on what you’re trying to do, where you are today, your industry, competitive positioning, … Continue reading
