Blog Archives
Advertisers vs. Publishers: Game-Changing Media-Buying Techniques
New algortithms and new digital media ad-buying approaches are changing some of the core principles and structural relationships that have driven the advertising industry for years. In the past, advertisers chased big audience groupings (males interested in sports, say) who … Continue reading
Data Governance: Why It Matters in Digital Analytics
In our big data ebook, we assert that data governance has a huge impact on the effectiveness of your digital analytics strategy. Why? Because data governance means the difference between having data and trusting that data in order to make … Continue reading
Let the Digital Games Begin
Fun facts about the London Olympics: The official Facebook page of the Olympic Games had 3 million likes at the beginning of the Games – approximately 0.3% of Facebook’s 900 million users worldwide and 0.07% of the 4 billion people … Continue reading
Data Points of the Day
50+%: share of Twitter users following companies, brands or products on social networks (Edison Research) 1.33 billion: number of views of social video ads served to English-speaking audiences in Q1 2012, up 78% over Q4 2011 (Visible Measures) 60%: proportion … Continue reading
Google Clicks with GRP & IAB Standards
Google’s new Active GRP and Active View are on IAB standards and measure viewable impressions, as opposed to clicks or performance-oriented metrics. According to one Google executive, the move is about making sure “that digital media is an environment that … Continue reading
