Blog Archives
Mobile Advertising: “Appy” Days Are Here
On the mobile front, in-app ads appear to be gaining traction over display ads thanks to expanding smartphone usage. New research outlines the trend advertisers will spend $2.9 billion on in-app advertising this year, while consumers will spend $26.1 billion … Continue reading
Mobile Media Attracts Big Investments, Little Revenue
While Facebook’s $1 billion purchase of Instagram attracted all the headlines last week, this piece highlights a fundamental challenge behind all the big money being invested in mobile firms. Advertising, the revenue source of choice for many Internet upstarts, isn’t … Continue reading
Data Points of the Day
59%: U.S. marketers planning to increase spending on social media display ads in next 12 months (eMarketer) 27%: smartphone users who also consume news on a tablet (Pew Research Center) 3 million: number of new iPads Apple sold in first … Continue reading
Oprah vs. Nielsen
Oprah Winfrey made analytics news recently when she tweeted her fans to encourage those with a Nielsen box to tune into her OWN (Oprah Winfrey Network). Those boxes are used to measure viewership, but such encouragement is a strict Nielsen … Continue reading
To Mobile App or To Mobile Web?
That is the question increasingly faced by digital marketers seeking to connect to the 114 million U.S. consumers who will access the Mobile Web this year. Research suggests that the answer is (like so many other things in digital media), … Continue reading
