Blog Archives
Burning Issues or One Big Burning Platform?
comScore recently published a list of the top ten burning issues in digital. There were some interesting data nuggets about media consumption (and how having more screens leads to more time spent on all of them). But, overall, the list … Continue reading
13 Trends Shaping Digital Analytics in 2013
This past year was a big one for digital analytics, as they all seem to be recently. As data has become essential to all types of businesses, analytics is increasingly ingrained into the fabric of companies across a wide range … Continue reading
Facebook & the Mobile Advertising Shift
When Facebook recently announced earnings, it was interesting – though not surprising to us – how often analytics issues and performance metrics came up. This story highlights how Mark Zuckerberg himself “expects the company will ultimately make more money from … Continue reading
Digital Data of the Day
75.5 million: Monthly social media comments about television shows, July 2012 – WSJ 0.86%: Click-through rates for mobile banners in North America, August 2012, compared to only 0.19% for expandable rich media banners – eMarketer 1: Number of Tweets required … Continue reading
The Campaign Will Not Be Televised: It Will Be Digital, Mobile & Social
With the Presidential campaign heating up, politics is on everybody’s mind. This nifty infographic highlights just how digital modern political campaigns have become: 83% of mobile phone owners are registered voters 1 out of every 3 likely voters in November … Continue reading
Mobile Budgets on Rise
According to this report, mobile marketing budgets will be on the rise for 2013 and may exceed $5 billion by 2015, up from an estimated $2.6 billion this year. The upward trend is not surprising, given that “Our entire lives … Continue reading
Has Twitter Figured Out Mobile Advertising?
Twitter’s mobile advertising business has solidified to the point that it now represents more than half of its revenue, according to this report. That’s quite a feat given that Twitter only launched mobile ads a few months ago. Clients cited … Continue reading
Data Points of the Day
50+%: share of Twitter users following companies, brands or products on social networks (Edison Research) 1.33 billion: number of views of social video ads served to English-speaking audiences in Q1 2012, up 78% over Q4 2011 (Visible Measures) 60%: proportion … Continue reading
Mobile Advertising: “Appy” Days Are Here
On the mobile front, in-app ads appear to be gaining traction over display ads thanks to expanding smartphone usage. New research outlines the trend advertisers will spend $2.9 billion on in-app advertising this year, while consumers will spend $26.1 billion … Continue reading
Mobile Media Attracts Big Investments, Little Revenue
While Facebook’s $1 billion purchase of Instagram attracted all the headlines last week, this piece highlights a fundamental challenge behind all the big money being invested in mobile firms. Advertising, the revenue source of choice for many Internet upstarts, isn’t … Continue reading
