Blog Archives
Friend Your Lighter? Social Media Dos & Don’ts
We had the feeling social media may have reached some sort of tipping point when we saw the new Facebook lighters on the counter of our favorite local drug store. We half expected them to have an embedded app that … Continue reading
Measuring Engagement
When it comes to online metrics, “engagement” has been one of the hottest in analytics circles for the last several years. Yes, it is potentially powerful measure of how enthusiastic consumers are about your brands and offerings and how likely … Continue reading
Web Analytics Audits: 6 Critical Questions
A web analytics audit is a proven way for organizations to ensure they are generating tangible value from their investments in analytics. Audits can be particularly effective for larger companies that have diverse online operations, with multiple web sites and … Continue reading
Magellan Mapping: New from Infinitive Analytics
Check out our new Magellan Mapping methodology, designed to help companies overcome common analytics challenges. Continue reading
Does Creative Matter?
When most people think about advertising, they think about memorable creative — tag lines that become household words (“Wazzup” and “Where’s the beef”) and beautiful or inspiring imagery (glamorous fashion spreads or sleek cars on coastal highways). While great creative … Continue reading
