Blog Archives
Better Turkey through Analytics: Cooking Up a Great Plan
With Thanksgiving right around the corner, anxiety levels are rising for those who took on the massive responsibility of cooking this year’s big meal. If you are already feeling some pre-hosting nerves, just remember that a few Web analytics best … Continue reading
5 Ways to Drive Evolution in Digital Analytics
Last month, at the inaugural Infinitive Digital BrainFest, some of the panelists and participants shared insights that got me thinking about where we are in the grand scale of analytics evolution. Many companies are still oriented toward fairly basic reporting … Continue reading
April Fools’ Resolutions for Analytics
Anybody can play a practical joke for April Fools’ Day, but we think it’s better to think about “New Year’s Resolutions” for springtime. What’s it mean for digital analytics pros? Here are top tips for foolishly good improvements to your … Continue reading
5 First Steps to Effective Analytics
“Where do we start?” That’s by far the most common question people ask when they first consider Web analytics. The obvious right answer is “That depends on what you’re trying to do, where you are today, your industry, competitive positioning, … Continue reading
