The Social Bowl Scorecard

Posted on February 11, 2013 by Eye on Analytics Blog

The 49ers and the Ravens were not the only teams keeping score during the recent big game. As we pointed out previously, the Super Social Bowl featured unprecedented activity by both companies and fans. There were clear winners (Twitter, Oreos, … Continue reading →

Posted in Advertising, Digital Analytics, Digital Marketing, Facebook, Google, News, Social Media, Success Stories, Television, Twitter, Video | Leave a comment

Favorites to Win the Super Social Bowl

Posted on January 31, 2013 by Eye on Analytics Blog

Big brands are taking a range of approaches to the big game – at least in terms of measuring the social impact of their ads, according to this report. Several brands – like GoDaddy and major carmakers – are focused … Continue reading →

Posted in Advertising, Digital Analytics, Facebook, Metrics & KPIs, Social Media, Television, Twitter | Leave a comment

Happy Data Privacy Day

Posted on January 30, 2013 by Eye on Analytics Blog

January 28 was International Data Privacy Day, which only served to highlight many of the tricky issues surrounding this very touchy topic. Continue reading →

Posted in Advertising, Big data, Digital Marketing, Facebook, Google, News, Twitter | Leave a comment

Recapping the Digital Holidays

Posted on January 14, 2013 by Eye on Analytics Blog

Now that the egg nog is all gone and the unwanted gifts have been returned, it’s time to take a look back at the holiday shopping season to analyze just how digital, social and mobile it was. This was a … Continue reading →

Posted in Engagement, Facebook, Fun, News, Social Media, Twitter | Leave a comment

13 Trends Shaping Digital Analytics in 2013

Posted on December 27, 2012 by Eye on Analytics Blog

This past year was a big one for digital analytics, as they all seem to be recently. As data has become essential to all types of businesses, analytics is increasingly ingrained into the fabric of companies across a wide range … Continue reading →

Posted in Advertising, Analytics technology, Best Practices, Big data, Content Monetization, Cross-channel tracking, Data Governance, Digital Analytics, Digital Marketing, Digital Media, Engagement, Facebook, Lessons Learned, Measurement Standards, Metrics & KPIs, Mobile Analytics, Mobile Marketing, News, Newspapers, Paywall, Publishers, Social analytics, Social Media, Television, Twitter | 2 Comments

Facebook & the Mobile Advertising Shift

Posted on November 7, 2012 by Eye on Analytics Blog

When Facebook recently announced earnings, it was interesting – though not surprising to us – how often analytics issues and performance metrics came up. This story highlights how Mark Zuckerberg himself “expects the company will ultimately make more money from … Continue reading →

Posted in Analytics Audits, Digital Analytics, Digital Marketing, Digital Media, Engagement, Facebook, Measurement Standards, Metrics & KPIs, Mobile Analytics, Mobile Marketing, Social analytics, Social Media, Web Analytics | Leave a comment

Beyond the Like: Getting to Social Engagement

Posted on October 6, 2012 by Eye on Analytics Blog

Yogurt maker Yoplait believes there more to social media than just being liked, according to this report. The company has reached the one-million-fan mark largely by focusing on engagement measures and: moving away from an impersonal, push-marketing approach to a … Continue reading →

Posted in Best Practices, Digital Analytics, Digital Marketing, Digital Media, Engagement, Facebook, Lessons Learned, News, Social analytics, Social Media, Success Stories | Leave a comment

Social Users Love TV & Sports

Posted on July 31, 2012 by Eye on Analytics Blog

According to this report, social conversations about TV have exploded in the last year, “from 10 million in June 2011 to over 81 million by June 2012.” Sporting events are huge drivers of these conversations. From an analytics perspective, the … Continue reading →

Posted in Advertising, Apps, Content Monetization, Cross-channel tracking, Digital Analytics, Digital Media, Facebook, Online Video, Social analytics, Television, Twitter, Web Analytics | Leave a comment

Let the Digital Games Begin

Posted on July 26, 2012 by Eye on Analytics Blog

Fun facts about the London Olympics: The official Facebook page of the Olympic Games had 3 million likes at the beginning of the Games – approximately 0.3% of Facebook’s 900 million users worldwide and 0.07% of the 4 billion people … Continue reading →

Posted in Advertising, Content Monetization, Digital Analytics, Digital Marketing, Digital Media, Facebook, Online Marketing, Online Video, Social Media, Video, Web Analytics | Leave a comment

Mobile Budgets on Rise

Posted on July 18, 2012 by Eye on Analytics Blog

According to this report, mobile marketing budgets will be on the rise for 2013 and may exceed $5 billion by 2015, up from an estimated $2.6 billion this year. The upward trend is not surprising, given that “Our entire lives … Continue reading →

Posted in Advertising, Apps, Facebook, Mobile Analytics, Mobile Marketing, Social analytics, Social Media | Leave a comment