Recently, we highlighted our excitement at the new baseball season, and how analytics has become as important as strong pitching and defense. Of course, analytics is revolutionizing other sports as well, several of which are enjoying their playoffs, big competitions … Continue reading
Digital analytics success is less about having the latest, greatest, whizz-bangiest tools and technology, and more about first knowing how to make sense of your traffic and user behavior data and then taking decisive action to drive toward business objectives.
Not long ago, we held a webinar with our friends at Slingshot SEO. It was all about getting to “Smart SEO” and what companies and their analytics teams should be doing to take action with the data they capture. And … Continue reading
With the Presidential campaign heating up, politics is on everybody’s mind. This nifty infographic highlights just how digital modern political campaigns have become: 83% of mobile phone owners are registered voters 1 out of every 3 likely voters in November … Continue reading
Last month, at the inaugural Infinitive Digital BrainFest, some of the panelists and participants shared insights that got me thinking about where we are in the grand scale of analytics evolution. Many companies are still oriented toward fairly basic reporting … Continue reading