Blog Archives
Winning at Digital Analytics
Recently, we highlighted our excitement at the new baseball season, and how analytics has become as important as strong pitching and defense. Of course, analytics is revolutionizing other sports as well, several of which are enjoying their playoffs, big competitions … Continue reading
How to Achieve Analytics ROI: Know Your Ninjas
Digital analytics success is less about having the latest, greatest, whizz-bangiest tools and technology, and more about first knowing how to make sense of your traffic and user behavior data and then taking decisive action to drive toward business objectives.
Burning Issues or One Big Burning Platform?
comScore recently published a list of the top ten burning issues in digital. There were some interesting data nuggets about media consumption (and how having more screens leads to more time spent on all of them). But, overall, the list … Continue reading
Smart SEO: It’s More About Questions Than Answers
Not long ago, we held a webinar with our friends at Slingshot SEO. It was all about getting to “Smart SEO” and what companies and their analytics teams should be doing to take action with the data they capture. And … Continue reading
The Campaign Will Not Be Televised: It Will Be Digital, Mobile & Social
With the Presidential campaign heating up, politics is on everybody’s mind. This nifty infographic highlights just how digital modern political campaigns have become: 83% of mobile phone owners are registered voters 1 out of every 3 likely voters in November … Continue reading
5 Ways to Drive Evolution in Digital Analytics
Last month, at the inaugural Infinitive Digital BrainFest, some of the panelists and participants shared insights that got me thinking about where we are in the grand scale of analytics evolution. Many companies are still oriented toward fairly basic reporting … Continue reading
Social Analytics: No Need to Feel Socially Awkward
A shout-out to our friends at Slingshot SEO, who participated in the inaugural Infinitive Digital BrainFest a few weeks back. This post from Steve Shattuck highlights some of the key points from the session Feeling Socially Awkward: A Strategy for … Continue reading
Measuring Social ROI
Looking for the best way to measure social marketing returns? This guy believes you should consider a few old measurement models, like Matched Panels and Market Mix Modeling, that have been used for years by radio and TV advertisers. We’re … Continue reading
Metric of the Day: Electronic Gross Rating Point
According to Marc Pritchard, who oversees global marketing for P&G, the world’s top advertiser, a new metric to measure social media and digital marketing ROI will “revolutionize the industry:” “what we’re working on an industry basis, is to define EGRPs … Continue reading
Rock Your Analytics
I played a gig with the band recently, which got me thinking about how rock and roll and digital analytics are alike. You see, I’ve been playing in an oldies group with my buddies since high school (more than 35 … Continue reading
