Blog Archives
The Changing Social and Digital Media Experience: Highlights from Digital BrainFest
Expanding on some his views of changing social-media roles, Kevin Conroy of Univision explains the new digital media experience and the rapidly developing intersection of social and mobile. Layers of the Digital Media Experience A challenge in the industry today … Continue reading
Burning Issues or One Big Burning Platform?
comScore recently published a list of the top ten burning issues in digital. There were some interesting data nuggets about media consumption (and how having more screens leads to more time spent on all of them). But, overall, the list … Continue reading
13 Trends Shaping Digital Analytics in 2013
This past year was a big one for digital analytics, as they all seem to be recently. As data has become essential to all types of businesses, analytics is increasingly ingrained into the fabric of companies across a wide range … Continue reading
Google vs. Newspapers
The chart nearby quantifies just how few digital dimes have replaced traditional advertising dollars for newspaper publishers – and how many of those dimes have ended up in Google’s sofa cushions. Moving forward, it’s worth asking what else major and … Continue reading
Big Data: Then and Now
Watch this video to hear Infinitive Analytics CEO Ken Harrop’s thoughts on the old days of big data – and how many of the same lessons and best practices still apply today. For more insight on how to get … Continue reading
Advertisers vs. Publishers: Game-Changing Media-Buying Techniques
New algortithms and new digital media ad-buying approaches are changing some of the core principles and structural relationships that have driven the advertising industry for years. In the past, advertisers chased big audience groupings (males interested in sports, say) who … Continue reading
Data Governance: Why It Matters in Digital Analytics
In our big data ebook, we assert that data governance has a huge impact on the effectiveness of your digital analytics strategy. Why? Because data governance means the difference between having data and trusting that data in order to make … Continue reading
Facebook & the Mobile Advertising Shift
When Facebook recently announced earnings, it was interesting – though not surprising to us – how often analytics issues and performance metrics came up. This story highlights how Mark Zuckerberg himself “expects the company will ultimately make more money from … Continue reading
If Content is King ….
Content is king. We’ve all heard that particular bit of wisdom a million times, and in many ways it’s true. Content really is king when it comes to mastering the digital world. However, in our view, effective digital marketing requires … Continue reading
