Digital analytics success is less about having the latest, greatest, whizz-bangiest tools and technology, and more about first knowing how to make sense of your traffic and user behavior data and then taking decisive action to drive toward business objectives.
With regulatory agencies dialing up their interest in do-not-track legislation and browsers acting independently to adjust default settings for cookie usage, the controversy over consumer information and tracking is heating up again. This piece highlights the perspectives of all major … Continue reading
The Infinitive Analytics team recently traveled to Salt Lake City, Utah, for the Adobe Digital Marketing Summit. As usual, this was a powerhouse conference, attended by top digital marketers and analytics practitioners. A huge number of digital innovations, best practices, … Continue reading
Watch this video to hear Infinitive Analytics CEO Ken Harrop’s thoughts on the old days of big data – and how many of the same lessons and best practices still apply today. For more insight on how to get … Continue reading
In our big data ebook, we assert that data governance has a huge impact on the effectiveness of your digital analytics strategy. Why? Because data governance means the difference between having data and trusting that data in order to make … Continue reading
Last month, at the inaugural Infinitive Digital BrainFest, some of the panelists and participants shared insights that got me thinking about where we are in the grand scale of analytics evolution. Many companies are still oriented toward fairly basic reporting … Continue reading