Blog Archives
How to Achieve Analytics ROI: Know Your Ninjas
Digital analytics success is less about having the latest, greatest, whizz-bangiest tools and technology, and more about first knowing how to make sense of your traffic and user behavior data and then taking decisive action to drive toward business objectives.
Thinking Beyond Cookies
With regulatory agencies dialing up their interest in do-not-track legislation and browsers acting independently to adjust default settings for cookie usage, the controversy over consumer information and tracking is heating up again. This piece highlights the perspectives of all major … Continue reading
13 Trends Shaping Digital Analytics in 2013
This past year was a big one for digital analytics, as they all seem to be recently. As data has become essential to all types of businesses, analytics is increasingly ingrained into the fabric of companies across a wide range … Continue reading
Big Data: Then and Now
Watch this video to hear Infinitive Analytics CEO Ken Harrop’s thoughts on the old days of big data – and how many of the same lessons and best practices still apply today. For more insight on how to get … Continue reading
Data Governance: Why It Matters in Digital Analytics
In our big data ebook, we assert that data governance has a huge impact on the effectiveness of your digital analytics strategy. Why? Because data governance means the difference between having data and trusting that data in order to make … Continue reading
Big Data: The Analytics Impact
“Big data” is surely the hottest topic in technology and digital circles these days. Because it’s way up on the hype cycle, the concept could use a little breaking down. When we talk to clients about big data, they usually … Continue reading
5 Ways to Drive Evolution in Digital Analytics
Last month, at the inaugural Infinitive Digital BrainFest, some of the panelists and participants shared insights that got me thinking about where we are in the grand scale of analytics evolution. Many companies are still oriented toward fairly basic reporting … Continue reading
Rock Your Analytics
I played a gig with the band recently, which got me thinking about how rock and roll and digital analytics are alike. You see, I’ve been playing in an oldies group with my buddies since high school (more than 35 … Continue reading
Oprah vs. Nielsen
Oprah Winfrey made analytics news recently when she tweeted her fans to encourage those with a Nielsen box to tune into her OWN (Oprah Winfrey Network). Those boxes are used to measure viewership, but such encouragement is a strict Nielsen … Continue reading
