Blog Archives
13 Trends Shaping Digital Analytics in 2013
This past year was a big one for digital analytics, as they all seem to be recently. As data has become essential to all types of businesses, analytics is increasingly ingrained into the fabric of companies across a wide range … Continue reading
A/B Testing Is (Politically) Powerful
We are great believers in the power of “testing and learning” when it comes to measuring and optimizing digital marketing performance. Certainly, we’ve seen A/B testing work very effectively for clients looking to identify their most valuable content and most … Continue reading
Social Users Love TV & Sports
According to this report, social conversations about TV have exploded in the last year, “from 10 million in June 2011 to over 81 million by June 2012.” Sporting events are huge drivers of these conversations. From an analytics perspective, the … Continue reading
Rock Your Analytics
I played a gig with the band recently, which got me thinking about how rock and roll and digital analytics are alike. You see, I’ve been playing in an oldies group with my buddies since high school (more than 35 … Continue reading
Oprah vs. Nielsen
Oprah Winfrey made analytics news recently when she tweeted her fans to encourage those with a Nielsen box to tune into her OWN (Oprah Winfrey Network). Those boxes are used to measure viewership, but such encouragement is a strict Nielsen … Continue reading
To Mobile App or To Mobile Web?
That is the question increasingly faced by digital marketers seeking to connect to the 114 million U.S. consumers who will access the Mobile Web this year. Research suggests that the answer is (like so many other things in digital media), … Continue reading
First Came Friends. Now Come the Benefits
A few weeks ago, Infinitive Analytics hosted a dinner and roundtable discussion in New York. We had a great group of folks from a wide variety of industries, all of whom spend a great deal of their time focused on … Continue reading
