13 Trends Shaping Digital Analytics in 2013

Posted on December 27, 2012 by Eye on Analytics Blog

This past year was a big one for digital analytics, as they all seem to be recently. As data has become essential to all types of businesses, analytics is increasingly ingrained into the fabric of companies across a wide range … Continue reading →

Posted in Advertising, Analytics technology, Best Practices, Big data, Content Monetization, Cross-channel tracking, Data Governance, Digital Analytics, Digital Marketing, Digital Media, Engagement, Facebook, Lessons Learned, Measurement Standards, Metrics & KPIs, Mobile Analytics, Mobile Marketing, News, Newspapers, Paywall, Publishers, Social analytics, Social Media, Television, Twitter | 2 Comments

If Content is King ….

Posted on November 1, 2012 by Eye on Analytics Blog

Content is king. We’ve all heard that particular bit of wisdom a million times, and in many ways it’s true. Content really is king when it comes to mastering the digital world. However, in our view, effective digital marketing requires … Continue reading →

Posted in Best Practices, Content Monetization, Digital Analytics, Digital Marketing, Digital Media, Engagement, Metrics & KPIs, Mobile Analytics, Social analytics, Web Analytics | Leave a comment

Social Users Love TV & Sports

Posted on July 31, 2012 by Eye on Analytics Blog

According to this report, social conversations about TV have exploded in the last year, “from 10 million in June 2011 to over 81 million by June 2012.” Sporting events are huge drivers of these conversations. From an analytics perspective, the … Continue reading →

Posted in Advertising, Apps, Content Monetization, Cross-channel tracking, Digital Analytics, Digital Media, Facebook, Online Video, Social analytics, Television, Twitter, Web Analytics | Leave a comment

Let the Digital Games Begin

Posted on July 26, 2012 by Eye on Analytics Blog

Fun facts about the London Olympics: The official Facebook page of the Olympic Games had 3 million likes at the beginning of the Games – approximately 0.3% of Facebook’s 900 million users worldwide and 0.07% of the 4 billion people … Continue reading →

Posted in Advertising, Content Monetization, Digital Analytics, Digital Marketing, Digital Media, Facebook, Online Marketing, Online Video, Social Media, Video, Web Analytics | Leave a comment

Has Twitter Figured Out Mobile Advertising?

Posted on July 9, 2012 by Eye on Analytics Blog

Twitter’s mobile advertising business has solidified to the point that it now represents more than half of its revenue, according to this report. That’s quite a feat given that Twitter only launched mobile ads a few months ago. Clients cited … Continue reading →

Posted in Advertising, Apps, Content Monetization, Digital Media, Mobile Analytics, Mobile Marketing, Social Media | Leave a comment

Social Analytics: No Need to Feel Socially Awkward

Posted on May 31, 2012 by Eye on Analytics Blog

A shout-out to our friends at Slingshot SEO, who participated in the inaugural Infinitive Digital BrainFest a few weeks back. This post from Steve Shattuck highlights some of the key points from the session Feeling Socially Awkward: A Strategy for … Continue reading →

Posted in Best Practices, Content Monetization, Evolution of analytics, Facebook, Metrics & KPIs, Search engine optimization, SEO, Social analytics, Social Media, Web Analytics | Leave a comment

Another Brick in the Paywall

Posted on April 6, 2012 by Eye on Analytics Blog

Newspapers continue to adjust their monetization models. Recently, the New York Times announced that it would reduce the number of articles users can read each month for free from 20 to 10.  The decision was largely analytics-driven, says this report: … Continue reading →

Posted in Content Monetization, Digital Media, Paywall, Publishers | Leave a comment