Social Users Love TV & Sports

Posted on July 31, 2012 by Eye on Analytics Blog

According to this report, social conversations about TV have exploded in the last year, “from 10 million in June 2011 to over 81 million by June 2012.” Sporting events are huge drivers of these conversations. From an analytics perspective, the … Continue reading →

Posted in Advertising, Apps, Content Monetization, Cross-channel tracking, Digital Analytics, Digital Media, Facebook, Online Video, Social analytics, Television, Twitter, Web Analytics | Leave a comment

Mobile Budgets on Rise

Posted on July 18, 2012 by Eye on Analytics Blog

According to this report, mobile marketing budgets will be on the rise for 2013 and may exceed $5 billion by 2015, up from an estimated $2.6 billion this year. The upward trend is not surprising, given that “Our entire lives … Continue reading →

Posted in Advertising, Apps, Facebook, Mobile Analytics, Mobile Marketing, Social analytics, Social Media | Leave a comment

Has Twitter Figured Out Mobile Advertising?

Posted on July 9, 2012 by Eye on Analytics Blog

Twitter’s mobile advertising business has solidified to the point that it now represents more than half of its revenue, according to this report. That’s quite a feat given that Twitter only launched mobile ads a few months ago. Clients cited … Continue reading →

Posted in Advertising, Apps, Content Monetization, Digital Media, Mobile Analytics, Mobile Marketing, Social Media | Leave a comment

Mobile Advertising: “Appy” Days Are Here

Posted on May 2, 2012 by Eye on Analytics Blog

On the mobile front, in-app ads appear to be gaining traction over display ads thanks to expanding smartphone usage. New research outlines the trend advertisers will spend $2.9 billion on in-app advertising this year, while consumers will spend $26.1 billion … Continue reading →

Posted in Apps, Mobile Analytics, Mobile Marketing | Leave a comment