Data Points of the Day

Posted on April 4, 2012 by Eye on Analytics Blog

59%: U.S. marketers planning to increase spending on social media display ads in next 12 months (eMarketer) 27%: smartphone users who also consume news on a tablet (Pew Research Center) 3 million: number of new iPads Apple sold in first … Continue reading →

Posted in Android, Apple, Digital Media, Metrics & KPIs, Mobile Analytics, Mobile Marketing, Social Media | Leave a comment

What Have You Done for Me Lately? (Apple Edition)

Posted on March 19, 2012 by Eye on Analytics Blog

According to this report, “what have you done for me lately” syndrome may soon strike Apple, as the iPhone 4S model loses some of its luster. Research firm Gartner says Apple’s 24% share of the smartphone market in 4Q 2010 … Continue reading →

Posted in Android, Apple, Mobile Analytics, News | Leave a comment