Blog Archives
Winning at Digital Analytics
Recently, we highlighted our excitement at the new baseball season, and how analytics has become as important as strong pitching and defense. Of course, analytics is revolutionizing other sports as well, several of which are enjoying their playoffs, big competitions … Continue reading
A New Season for Analytics
We’re delighted that it’s baseball season – and not only because things are looking good for the Washington Nationals, our favorite team. The new season reminds us of how much digital analytics, big data and technology have revolutionized baseball as … Continue reading
13 Trends Shaping Digital Analytics in 2013
This past year was a big one for digital analytics, as they all seem to be recently. As data has become essential to all types of businesses, analytics is increasingly ingrained into the fabric of companies across a wide range … Continue reading
Google vs. Newspapers
The chart nearby quantifies just how few digital dimes have replaced traditional advertising dollars for newspaper publishers – and how many of those dimes have ended up in Google’s sofa cushions. Moving forward, it’s worth asking what else major and … Continue reading
Big Data: Then and Now
Watch this video to hear Infinitive Analytics CEO Ken Harrop’s thoughts on the old days of big data – and how many of the same lessons and best practices still apply today. For more insight on how to get … Continue reading
Advertisers vs. Publishers: Game-Changing Media-Buying Techniques
New algortithms and new digital media ad-buying approaches are changing some of the core principles and structural relationships that have driven the advertising industry for years. In the past, advertisers chased big audience groupings (males interested in sports, say) who … Continue reading
Getting Started with Google Analytics: A Slingshot Guide
Our friends at Slingshot SEO have published a handy-dandy free guide to Google Analytics. This Beginner’s Guide to Google Analytics will help everyone from SEO consultants to Internet marketers to small business executives to get more from this powerful analytics tool. … Continue reading
Data Governance: Why It Matters in Digital Analytics
In our big data ebook, we assert that data governance has a huge impact on the effectiveness of your digital analytics strategy. Why? Because data governance means the difference between having data and trusting that data in order to make … Continue reading
A/B Testing Is (Politically) Powerful
We are great believers in the power of “testing and learning” when it comes to measuring and optimizing digital marketing performance. Certainly, we’ve seen A/B testing work very effectively for clients looking to identify their most valuable content and most … Continue reading
Big Data: The Analytics Impact
“Big data” is surely the hottest topic in technology and digital circles these days. Because it’s way up on the hype cycle, the concept could use a little breaking down. When we talk to clients about big data, they usually … Continue reading
