Blog Archives
Facebook & the Mobile Advertising Shift
When Facebook recently announced earnings, it was interesting – though not surprising to us – how often analytics issues and performance metrics came up. This story highlights how Mark Zuckerberg himself “expects the company will ultimately make more money from … Continue reading
Rock Your Analytics
I played a gig with the band recently, which got me thinking about how rock and roll and digital analytics are alike. You see, I’ve been playing in an oldies group with my buddies since high school (more than 35 … Continue reading
Oprah vs. Nielsen
Oprah Winfrey made analytics news recently when she tweeted her fans to encourage those with a Nielsen box to tune into her OWN (Oprah Winfrey Network). Those boxes are used to measure viewership, but such encouragement is a strict Nielsen … Continue reading
A Refresher Course on Testing
We came across a post from Hubspot that serves as a good refresher course or primer on the basics of testing in digital marketing. The piece covers the differences between A/B and multivariate testing in measuring the performance of Web … Continue reading
5 Reasons Why Data Governance Matters
In the world of online marketing and digital media, data governance does not generate the most buzz. It’s often viewed as a “nice to have,” which can be addressed after other hotter topics (like social “listening,” online video and campaign … Continue reading
Quants vs. Creatives
This AdAge story asks if analytics pros and other math types have gone too far. what about those who entered the world of digital marketing and advertising to move around outside the box? To collaborate on great client work, learn … Continue reading
Web Analytics Audits: 6 Critical Questions
A web analytics audit is a proven way for organizations to ensure they are generating tangible value from their investments in analytics. Audits can be particularly effective for larger companies that have diverse online operations, with multiple web sites and … Continue reading
New from Infinitive Analytics: The Web Analytics Maturity Meter
Find out where your organization stands in terms of its Web analytics capabilities. Our Web Analytics Maturity Meter takes just a few minutes to complete and delivers real insight into whether you are generating optimal value from your Web analytics … Continue reading
5 First Steps to Effective Analytics
“Where do we start?” That’s by far the most common question people ask when they first consider Web analytics. The obvious right answer is “That depends on what you’re trying to do, where you are today, your industry, competitive positioning, … Continue reading
