With regulatory agencies dialing up their interest in do-not-track legislation and browsers acting independently to adjust default settings for cookie usage, the controversy over consumer information and tracking is heating up again. This piece highlights the perspectives of all major … Continue reading
Nielsen’s big announcement that it would begin to count Internet-connected TVs as part of its standard ratings for TV struck us a big deal, especially when paired with Billboard’s decision to include YouTube views in its calculation of the Hot … Continue reading
January 28 was International Data Privacy Day, which only served to highlight many of the tricky issues surrounding this very touchy topic. Continue reading
The chart nearby quantifies just how few digital dimes have replaced traditional advertising dollars for newspaper publishers – and how many of those dimes have ended up in Google’s sofa cushions. Moving forward, it’s worth asking what else major and … Continue reading
In this video, Infinitive Analytics CEO Ken Harrop explains both sides of the “Do Not Track” controversy – Microsoft Internet Explorer 10 will use “do not track” as the default setting.
Watch this video to hear Infinitive Analytics CEO Ken Harrop’s thoughts on the old days of big data – and how many of the same lessons and best practices still apply today. For more insight on how to get … Continue reading
New algortithms and new digital media ad-buying approaches are changing some of the core principles and structural relationships that have driven the advertising industry for years. In the past, advertisers chased big audience groupings (males interested in sports, say) who … Continue reading