Blog Archives
Thinking Beyond Cookies
With regulatory agencies dialing up their interest in do-not-track legislation and browsers acting independently to adjust default settings for cookie usage, the controversy over consumer information and tracking is heating up again. This piece highlights the perspectives of all major … Continue reading
Digital Analytics Tipping Point
Nielsen’s big announcement that it would begin to count Internet-connected TVs as part of its standard ratings for TV struck us a big deal, especially when paired with Billboard’s decision to include YouTube views in its calculation of the Hot … Continue reading
Favorites to Win the Super Social Bowl
Big brands are taking a range of approaches to the big game – at least in terms of measuring the social impact of their ads, according to this report. Several brands – like GoDaddy and major carmakers – are focused … Continue reading
Happy Data Privacy Day
January 28 was International Data Privacy Day, which only served to highlight many of the tricky issues surrounding this very touchy topic. Continue reading
13 Trends Shaping Digital Analytics in 2013
This past year was a big one for digital analytics, as they all seem to be recently. As data has become essential to all types of businesses, analytics is increasingly ingrained into the fabric of companies across a wide range … Continue reading
Google vs. Newspapers
The chart nearby quantifies just how few digital dimes have replaced traditional advertising dollars for newspaper publishers – and how many of those dimes have ended up in Google’s sofa cushions. Moving forward, it’s worth asking what else major and … Continue reading
The “Do Not Track” Controversy
In this video, Infinitive Analytics CEO Ken Harrop explains both sides of the “Do Not Track” controversy – Microsoft Internet Explorer 10 will use “do not track” as the default setting.
Big Data: Then and Now
Watch this video to hear Infinitive Analytics CEO Ken Harrop’s thoughts on the old days of big data – and how many of the same lessons and best practices still apply today. For more insight on how to get … Continue reading
Advertisers vs. Publishers: Game-Changing Media-Buying Techniques
New algortithms and new digital media ad-buying approaches are changing some of the core principles and structural relationships that have driven the advertising industry for years. In the past, advertisers chased big audience groupings (males interested in sports, say) who … Continue reading
