Biomedical/Life Sciences: Revenue Enhancement with eCommerce
Challenge: Enhancing Revenue with More Robust eCommerce Solution
A large biomedical/life sciences company required a comprehensive renovation of its eCommerce infrastructure: a key asset responsible for $2 million in daily revenue. Specifically, it sought to update hardware and software, and overall management of the website and release lifecycles—all without impacting daily operations.
Solution: Comprehensive Requirements & Clear Process Definition
In charting the path forward to the optimized environment, Infinitive consultants first modeled and analyzed infrastructure, risk profiles, stakeholder needs, enhancement priorities, resource bandwidth, workflow processes, and financial impacts. The team then developed comprehensive requirements – both business and technical – in collaboration with business stakeholder and the IT development team.
Additionally, the team redefined the process for quantifying, validating and prioritizing enhancements – including the bundling of regularly scheduled releases and better planning for rapid responses to short-term customer requests.
Results: A Sustainable Edge for the Long Term
The company has enhanced its primary revenue-generating asset by adding new capabilities. Plus, it has optimized processes to more rapidly identify future needs and deliver enhancements more efficiently, thereby sustaining a key competitive advantage.
