Magellan Mapping

The common challenges faced by many organizations that seek to use effective Web analytics include:

  • Uncertainty about where to start with analytics or how to optimize online operations
  • The risk of drowning in analytics data
  • The difficulty of gaining valuable and actionable insights
  • Concerns about data integrity
  • The daunting number of software and technology options

Infinitive Analytics delivers high-value solutions for site tracking and analysis, audience measurement, content monetization, e-commerce, and online marketing effectiveness – all designed to optimize your online presence.

Our Magellan Mapping Methodology consists of:
Process & Governance Audit: Maintaining the integrity and consistency of insights and actions as technology, reports and metrics change:

  • Process gap analysis – efficiency, repeatability, standardization
  • Process design
  • Reporting – audits and design
  • Portfolio review
  • Metrics and KPI evaluation and definition
  • Project management

Tools & Technology Review:Implementing and maintaining web analytics code and tools in line with big-picture strategies and core business objectives:

  • Current systems utilization
  • Data quality audits
  • Report design
  • Tool evaluation and selection
  • Data integration models and planning
  • Requirements definition
  • Tagging enhancement/remediation
  • Implementation/upgrade planning

People, Resources & Skills Assessment: Ensuring the right people are in the right roles and building teams to boost analytics ROI:

  • Resource supply/demand assessment
  • Skills targeting
  • Roles and responsibilities definition
  • Reporting structure
  • Cross-functional team modeling
  • Executive education and training

Get Started with Magellan Mapping
Based on our proven Magellan Methodology, Infinitive Analytics professionals work closely with organizations to chart a high-value, low-risk path forward by sharpening Web strategies, identifying opportunities in current operations, and prioritizing near-term implementation steps.

From governance and process models to technology implementation frameworks, tagging options and reporting templates, Magellan Mapping provides a full view of the best practices and requirements that drive analytics success. The deliverables include:

Magellan Best Practices Workshop: interactive process modeling and analysis; review of operational and organizational best practices; assessment of implementation/technology options; review of tracking trends.

Prioritized & Actionable Magellan Map: process design/development; prioritized action plan for remediation of existing gaps or issues; organizational and staffing recommendations; user adoption strategies, including training and communication plans.