Blog Archives
Metric of the Day: Electronic Gross Rating Point
According to Marc Pritchard, who oversees global marketing for P&G, the world’s top advertiser, a new metric to measure social media and digital marketing ROI will “revolutionize the industry:” “what we’re working on an industry basis, is to define EGRPs … Continue reading
Oprah vs. Nielsen
Oprah Winfrey made analytics news recently when she tweeted her fans to encourage those with a Nielsen box to tune into her OWN (Oprah Winfrey Network). Those boxes are used to measure viewership, but such encouragement is a strict Nielsen … Continue reading
Friend Your Lighter? Social Media Dos & Don’ts
We had the feeling social media may have reached some sort of tipping point when we saw the new Facebook lighters on the counter of our favorite local drug store. We half expected them to have an embedded app that … Continue reading
Better Turkey through Analytics: Cooking Up a Great Plan
With Thanksgiving right around the corner, anxiety levels are rising for those who took on the massive responsibility of cooking this year’s big meal. If you are already feeling some pre-hosting nerves, just remember that a few Web analytics best … Continue reading
First Came Friends. Now Come the Benefits
A few weeks ago, Infinitive Analytics hosted a dinner and roundtable discussion in New York. We had a great group of folks from a wide variety of industries, all of whom spend a great deal of their time focused on … Continue reading
Social Media: What to Like About Facebook’s Recent Changes
With so much news from Apple and Netflix lately, Facebook’s recent changes have flown somewhat under the radar. While most of the focus was on the upgraded news feed and the new Timeline feature, we found the focus on content … Continue reading
Why Lady Gaga Shouldn’t Be In This Headline (Or: What It Means to be Data-Driven)
A recent post over at Web Analytics Demystified about the “myth of data-driven organization” generated a good bit of buzz in the field. Indeed, the comments section of the post is very interesting, and suggests that analytics practitioners are coming … Continue reading
Mobile Analytics Standards: Will They Work?
A few months ago, the Mobile Marketing Association announced the formation of a new task force to “address and establish industry standards and methodologies for mobile analytics.” Standards are a noble cause, and it’s a good thing that big-name players … Continue reading
4 Principles to Embrace Before Investing in Social CRM
Gartner recently released one of its patented “Magic Quadrant” reports covering social CRM . Given the current “magical thinking” around social CRM – and the ongoing hype around social media in general – it was a perfect marriage of form … Continue reading
Web Analytics Audits: 6 Critical Questions
A web analytics audit is a proven way for organizations to ensure they are generating tangible value from their investments in analytics. Audits can be particularly effective for larger companies that have diverse online operations, with multiple web sites and … Continue reading
