Blog Archives
Rock Your Analytics
I played a gig with the band recently, which got me thinking about how rock and roll and digital analytics are alike. You see, I’ve been playing in an oldies group with my buddies since high school (more than 35 … Continue reading
5 Reasons Why Data Governance Matters
In the world of online marketing and digital media, data governance does not generate the most buzz. It’s often viewed as a “nice to have,” which can be addressed after other hotter topics (like social “listening,” online video and campaign … Continue reading
What “Universal” Tags Mean to You
“Universal” tags have been a hot topic in analytics circles recently. For instance, according to this white paper (registration required to download), the universal tag has been positioned as “an almost magical sounding piece of code designed to mitigate the unfortunate complexity found in most web analytics deployments today.” The problem is, there is no magic in analytics. Continue reading
Wall Street Journal on Privacy Concerns: Is it Really that Scary?
A WSJ series about data privacy is causing quite a stir in analytics circles. In general, the articles are accurate. For instance, flash cookies are very difficult to get rid of, and we advise our clients to steer clear of … Continue reading
Getting to a Gold Standard for Web Analytics Measurement
The announcement that the Interactive Advertising Bureau (IAB) is trying to drive toward a “gold standard for Web measurement” is good news in many ways. Theoretically, standards are a desirable goal, but implementing IAB’s standards won’t solve several fundamental challenges … Continue reading
Churn Is the Enemy of Successful Web Analytics
One of the more serious challenges companies face as they seek to establish and mature their practice of analytics is “systems churn.” That is, companies regularly switch out web analytics tools and software, replacing old systems or adding new ones … Continue reading
