Blog Archives
The Changing Social and Digital Media Experience: Highlights from Digital BrainFest
Expanding on some his views of changing social-media roles, Kevin Conroy of Univision explains the new digital media experience and the rapidly developing intersection of social and mobile. Layers of the Digital Media Experience A challenge in the industry today … Continue reading
Social as Search & Many Meanings: Highlights from Digital BrainFest
At Digital BrainFest 2013, we had the opportunity for some one-on-one time with keynote speaker Kevin Conroy, President, Digital and Enterprise Development, Univision. Kevin had some insightful ideas about all things social media, particularly the new ways of defining “social” … Continue reading
Do Not Track: The Latest from Mozilla
The Do Not Track controversy continues to hit the news cycle with this recent article in AdAge. The big story here is that Mozilla decided to test requiring users to opt in and enable its third-party cookie blocking feature themselves, … Continue reading
Winning at Digital Analytics
Recently, we highlighted our excitement at the new baseball season, and how analytics has become as important as strong pitching and defense. Of course, analytics is revolutionizing other sports as well, several of which are enjoying their playoffs, big competitions … Continue reading
A New Season for Analytics
We’re delighted that it’s baseball season – and not only because things are looking good for the Washington Nationals, our favorite team. The new season reminds us of how much digital analytics, big data and technology have revolutionized baseball as … Continue reading
Thinking Beyond Cookies
With regulatory agencies dialing up their interest in do-not-track legislation and browsers acting independently to adjust default settings for cookie usage, the controversy over consumer information and tracking is heating up again. This piece highlights the perspectives of all major … Continue reading
Burning Issues or One Big Burning Platform?
comScore recently published a list of the top ten burning issues in digital. There were some interesting data nuggets about media consumption (and how having more screens leads to more time spent on all of them). But, overall, the list … Continue reading
Favorites to Win the Super Social Bowl
Big brands are taking a range of approaches to the big game – at least in terms of measuring the social impact of their ads, according to this report. Several brands – like GoDaddy and major carmakers – are focused … Continue reading
