Blog Archives
The Facebook Blues
It may not matter much to the pending IPO, but it’s been a rough couple of weeks for Facebook. First there was the announcement about dipping revenue for 1Q 2012. And now GM has decided to pull its advertising from … Continue reading
Insights from Digital BrainFest: The Social Media Opportunity
Jeff Jordan of Adobe highlights the digital marketing opportunity presented by the “undiscovered country” of social media.
Insights from Digital BrainFest: How Analytics is Changing Newspapers
Jim Brady, Editor-in-Chief, Digital First Media, & Ken Harrop, CEO, Infinitive Analytics, talk about the impact of analytics on the editorial process and culture at traditional newspaper brands.
Mobile Advertising: “Appy” Days Are Here
On the mobile front, in-app ads appear to be gaining traction over display ads thanks to expanding smartphone usage. New research outlines the trend advertisers will spend $2.9 billion on in-app advertising this year, while consumers will spend $26.1 billion … Continue reading
Google Clicks with GRP & IAB Standards
Google’s new Active GRP and Active View are on IAB standards and measure viewable impressions, as opposed to clicks or performance-oriented metrics. According to one Google executive, the move is about making sure “that digital media is an environment that … Continue reading
Critical Mass for Online Video & Video Ads
New data from comScore highlights how consumers are embracing online video at unprecedented levels. This report has the eye-popping numbers: Americans viewed more than 8.3 billion video ads in March 2012 Video ads reached 51% of the total U.S. population … Continue reading
Mobile Media Attracts Big Investments, Little Revenue
While Facebook’s $1 billion purchase of Instagram attracted all the headlines last week, this piece highlights a fundamental challenge behind all the big money being invested in mobile firms. Advertising, the revenue source of choice for many Internet upstarts, isn’t … Continue reading
TV Advertising Rules
At least on the Web, says this report: A study by video-ad platform Vindico found that all but 2% of videos ads that flowed through its platform in 2011 consisted of repurposed creative from TV commercials as marketers look to … Continue reading
Measuring Social ROI
Looking for the best way to measure social marketing returns? This guy believes you should consider a few old measurement models, like Matched Panels and Market Mix Modeling, that have been used for years by radio and TV advertisers. We’re … Continue reading
Another Brick in the Paywall
Newspapers continue to adjust their monetization models. Recently, the New York Times announced that it would reduce the number of articles users can read each month for free from 20 to 10. The decision was largely analytics-driven, says this report: … Continue reading
