Blog Archives
A Refresher Course on Testing
We came across a post from Hubspot that serves as a good refresher course or primer on the basics of testing in digital marketing. The piece covers the differences between A/B and multivariate testing in measuring the performance of Web … Continue reading
Soccer & Analytics: Women's World Cup Edition
We definitely caught a case of World Cup Fever this summer, thanks to the dramatic efforts of the U.S. Women’s National Team. It reminded us of what we said last summer, about how the state of U.S. soccer (especially the … Continue reading
Posted in Best Practices, Industry Insights, Web Analytics
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Soccer in America & Web Analytics Adoption at Your Company
Like a lot of people, I enjoyed watching the World Cup this summer. Everybody knows soccer is world’s most popular sport, but the game remains a second-tier sport in the U.S. Sure, millions of kids play youth soccer here and … Continue reading
