Blog Archives
Smart SEO: It’s More About Questions Than Answers
Not long ago, we held a webinar with our friends at Slingshot SEO. It was all about getting to “Smart SEO” and what companies and their analytics teams should be doing to take action with the data they capture. And … Continue reading
5 Ways to Drive Evolution in Digital Analytics
Last month, at the inaugural Infinitive Digital BrainFest, some of the panelists and participants shared insights that got me thinking about where we are in the grand scale of analytics evolution. Many companies are still oriented toward fairly basic reporting … Continue reading
A Refresher Course on Testing
We came across a post from Hubspot that serves as a good refresher course or primer on the basics of testing in digital marketing. The piece covers the differences between A/B and multivariate testing in measuring the performance of Web … Continue reading
Soccer & Analytics: Women's World Cup Edition
We definitely caught a case of World Cup Fever this summer, thanks to the dramatic efforts of the U.S. Women’s National Team. It reminded us of what we said last summer, about how the state of U.S. soccer (especially the … Continue reading
Soccer in America & Web Analytics Adoption at Your Company
Like a lot of people, I enjoyed watching the World Cup this summer. Everybody knows soccer is world’s most popular sport, but the game remains a second-tier sport in the U.S. Sure, millions of kids play youth soccer here and … Continue reading
