Analytics Trends: The Value of Tweeting & Invisible Ads
$25.62: The value of a Tweet, according to this report from Forbes. Interestingly, the article notes that “Once you consider the average number of eyes that see an individual tweet, the revenue gained is only about $0.005 per impression.” The piece states that that figure is “lower than other marketing tools” and, according to a spokesperson from data visualization and analytics company SumAll, only “a bit higher then an AdWords impression.”
60%: A new survey says that’s the percentage of Internet users that connect with a smartphone, compared to 22% for tablets and 93% using a desktop or laptop PC. For entertainment purposes, watching video was the most popular activity.
9,558: Approximate number of lines of text of source code for Buzzfeed’s home page, according to the NY Times Innovations issue.
54%: Percentage of digital display ads that are never seen by anyone, according to comScore.