Social Users Love TV & Sports

According to this report, social conversations about TV have exploded in the last year, “from 10 million in June 2011 to over 81 million by June 2012.” Sporting events are huge drivers of these conversations.

From an analytics perspective, the trick for media companies is to track the eyeballs watching the shows on TV to the voices talking about the shows on other channels. Then, companies can begin providing the right content and compelling offers – those that complement the “broadcast” – for these multi-tasking consumers and viewers.

A related article highlights more of the shift to social TV.

• “In the first half of this year, Trendrr tracked more than 350 million conversations (primarily tweets and public Facebook updates) … related to TV programming.”
• “Cable social-TV activity in June grew by 45% from May, with more than 55 million conversations and interactions.”
•  “….cable beats broadcast: Social-TV activity surrounding cable shows accounted for 68% of all activity in June, up from 55% in May.”
• “ABC, fueled by more than 13.5 million social conversations and interactions surrounding the NBA Finals, was by far the most socially engaging broadcast network in June.”