Data Points of the Day
- 50+%: share of Twitter users following companies, brands or products on social networks (Edison Research)
- 1.33 billion: number of views of social video ads served to English-speaking audiences in Q1 2012, up 78% over Q4 2011 (Visible Measures)
- 60%: proportion of consumers using a mobile devices to research products or services at least “several times a month” (Local Corporation)
- 54%: proportion of iOS Web traffic is devoted to search vs. 36% for the Web as a whole (Chitika)
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