Monthly Archives: May 2012
Social Analytics: No Need to Feel Socially Awkward
A shout-out to our friends at Slingshot SEO, who participated in the inaugural Infinitive Digital BrainFest a few weeks back. This post from Steve Shattuck highlights some of the key points from the session Feeling Socially Awkward: A Strategy for … Continue reading
The Facebook Blues
It may not matter much to the pending IPO, but it’s been a rough couple of weeks for Facebook. First there was the announcement about dipping revenue for 1Q 2012. And now GM has decided to pull its advertising from … Continue reading
Insights from Digital BrainFest: The Social Media Opportunity
Jeff Jordan of Adobe highlights the digital marketing opportunity presented by the “undiscovered country” of social media.
Insights from Digital BrainFest: How Analytics Is Changing Newspapers
Jim Brady, Editor-in-Chief, Digital First Media, & Ken Harrop, CEO, Infinitive Analytics, talk about the impact of analytics on the editorial process and culture at traditional newspaper brands.
Mobile Advertising: “Appy” Days Are Here
On the mobile front, in-app ads appear to be gaining traction over display ads thanks to expanding smartphone usage. New research outlines the trend advertisers will spend $2.9 billion on in-app advertising this year, while consumers will spend $26.1 billion … Continue reading
