Oprah vs. Nielsen

Posted on February 28, 2012 by Ken Harrop

Oprah Winfrey made analytics news recently when she tweeted her fans to encourage those with a Nielsen box to tune into her OWN (Oprah Winfrey Network). Those boxes are used to measure viewership, but such encouragement is a strict Nielsen … Continue reading →

Posted in Analytics Audits, Best Practices, Cross-channel tracking, Data Governance, Digital Media, Evolution of analytics, Industry Insights, Measurement Standards, Mobile Analytics, Mobile Marketing, News, Social Media, Web Analytics | Leave a comment

Friend Your Lighter? Social Media Dos & Don’ts

Posted on February 23, 2012 by Ken Harrop

We had the feeling social media may have reached some sort of tipping point when we saw the new Facebook lighters on the counter of our favorite local drug store. We half expected them to have an embedded app that … Continue reading →

Posted in Best Practices, Digital Media, Key Questions, Social Media | Leave a comment

To Mobile App or To Mobile Web?

Posted on February 9, 2012 by Eye on Analytics Blog

That is the question increasingly faced by digital marketers seeking to connect to the 114 million U.S. consumers who will access the Mobile Web this year. Research  suggests that the answer is (like so many other things in digital media), … Continue reading →

Posted in Cross-channel tracking, Digital Media, Mobile Analytics, Mobile Marketing, Social Media, Web Analytics | Leave a comment