Monthly Archives: April 2011
Measuring Engagement
When it comes to online metrics, “engagement” has been one of the hottest in analytics circles for the last several years. Yes, it is potentially powerful measure of how enthusiastic consumers are about your brands and offerings and how likely … Continue reading
Posted in Best Practices, Key Questions, Social Media, Web Analytics
Tagged social media roi, user engagement, web metrics
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Web Analytics Audits: 6 Critical Questions
A web analytics audit is a proven way for organizations to ensure they are generating tangible value from their investments in analytics. Audits can be particularly effective for larger companies that have diverse online operations, with multiple web sites and … Continue reading
