Monthly Archives: March 2011
Bracketology & Web Analytics
With the NCAA basketball tournament underway, people in offices across the land have spent a great deal of time filling out their brackets and guessing who will reach the Final Four. Serious fans spent hours poring over incredibly detailed and … Continue reading
Posted in Industry Insights
Tagged ncaa basketball tournament, page tagging, web analytics
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Media Needs Analytics
This very interesting report highlights the challenges faced by large media companies as they continue to struggle with content monetization. The author makes a compelling case that Web analytics is the key to success. Analytics will be what sets apart the … Continue reading
