New from Infinitive Analytics: The Web Analytics Maturity Meter

Posted on February 22, 2011 by Eye on Analytics Blog

Find out where your organization stands in terms of its Web analytics capabilities. Our Web Analytics Maturity Meter takes just a few minutes to complete and delivers real insight into whether you are generating optimal value from your Web analytics … Continue reading →

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Shifting Social Metrics

Posted on February 8, 2011 by Eye on Analytics Blog

eMarketer tracks the trends in measuring social media ROI. This is an increasingly important exercise, given that 4 out of 5 U.S. businesses will market on social platforms in 2011, with a projected total social ad spend of $3 billion. Continue reading →

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