Listening & Understanding with Social Intelligence Tools

When I was a kid, my parents always encouraged me to be a good listener. They wanted me to listen to them, of course, but also to teachers, other adults, my siblings and playmates. Little did they know that one … Continue reading

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Wall Street Journal on Privacy Concerns: Is it Really that Scary?

A WSJ series about data privacy is causing quite a stir in analytics circles. In general, the articles are accurate. For instance, flash cookies are very difficult to get rid of, and we advise our clients to steer clear of … Continue reading

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Congrats to Infinitive, A Great Place to Work

Congratulations to our friends at Infinitive, which was recently named one of the Best Small Firms to Work For by Consulting Magazine. It’s the third year in a row Infinitive has been so honored. Way to go team!

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Back to School with Web Analytics Education

It’s back-to-school season all across the country, which got me thinking about just how important education is to analytics success. Because Web analytics is a fast-moving subject that evolves constantly, analytics practitioners must do a little homework to keep up … Continue reading

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