Churn Is the Enemy of Successful Web Analytics

One of the more serious challenges companies face as they seek to establish and mature their practice of analytics is “systems churn.” That is, companies regularly switch out web analytics tools and software, replacing old systems or adding new ones … Continue reading

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Apple as Walled Garden: the Risks of Exclusivity

In one of my past professional lives, I worked in IT for a mid-sized regional bank. For a number of years, we were an Apple shop. Nearly everyone used Macs, including some of our front-line staff in the branches and … Continue reading

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