5 First Steps to Effective Analytics

“Where do we start?” That’s by far the most common question people ask when they first consider Web analytics. The obvious right answer is “That depends on what you’re trying to do, where you are today, your industry, competitive positioning, … Continue reading

Posted in Analytics Audits, Best Practices, Evolution of analytics, Implementation Planning, Measurement Standards, Page Tagging, Social Media, Testing | Tagged , , | 1 Comment