Yearly Archives: 2010
We believe that effective Web analytics requires both the right big-picture strategy and a focus on the important details. The strategic part starts with making sure your online operations and analytics programs are aligned to core business objectives. Continue reading
Check out our new Magellan Mapping methodology, designed to help companies overcome common analytics challenges. Continue reading
A WSJ series about data privacy is causing quite a stir in analytics circles. In general, the articles are accurate. For instance, flash cookies are very difficult to get rid of, and we advise our clients to steer clear of … Continue reading
Congratulations to our friends at Infinitive, which was recently named one of the Best Small Firms to Work For by Consulting Magazine. It’s the third year in a row Infinitive has been so honored. Way to go team!
It’s back-to-school season all across the country, which got me thinking about just how important education is to analytics success. Because Web analytics is a fast-moving subject that evolves constantly, analytics practitioners must do a little homework to keep up … Continue reading
The announcement that the Interactive Advertising Bureau (IAB) is trying to drive toward a “gold standard for Web measurement” is good news in many ways. Theoretically, standards are a desirable goal, but implementing IAB’s standards won’t solve several fundamental challenges … Continue reading
Like a lot of people, I enjoyed watching the World Cup this summer. Everybody knows soccer is world’s most popular sport, but the game remains a second-tier sport in the U.S. Sure, millions of kids play youth soccer here and … Continue reading